Faktor-Faktor yang Mempengaruhi Minat Mahasiswa Berinvestasi Reksadana Syariah Melalui Aplikasi Bibit

Abstract

Investment can be interpreted as an activity to invest capital that makes a profit but students are still less interested in investing. This research aims to find out whether the factors that influence students' interest in investing in sharia mutual funds are influenced by investment knowledge (X1), brand trust (X2), brand ambassador (X3), minimum capital (X4), and ease of use (X5). This research took a population of students who had been recorded at the Faculty of Economics and Islamic Business, Abditama University, Tangerang, Banten using a systematic random sampling technique. The method used is quantitative descriptive by conducting statistical tests consisting of validity, reliability, classical assumption tests, multiple linear regression tests and hypothesis testing by testing the investment knowledge variables investment knowledge (X1), brand trust (X2), brand ambassador (X3 ), minimum capital (X4), and ease of use (X5) were tested to see the partial or simultaneous influence on students' interest in investing (Y). This research was tested using the SPSS 25 for Windows application. The results of this research show that the investment knowledge and brand trust variables have a positive and significant influence on students' interest in investing in sharia mutual funds. Meanwhile, the variables brand ambassador, minimum capital, and ease of use do not have a significant influence on students' interest in investing in sharia mutual funds.