FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT DALAM MEMILIH ASURANSI SYARIAH: STUDI PADA WARGA SARIBUMI INDAH TANGERANG

Abstract

This research uses quantitative research methods. Quantitative research methods is reseacrh on social problems based on testing a theory consisting of variables, measured by numbers, and analyzed by statistical procedures to determine whether the theory’s predictive generalizations are correct. This research aims to determine several factors that can influence people’s interest in choosing sharia insurance. This research focuses on the Saribumi indah residential area RW-017. This results of this research indicate that the level of religiousity, the reference group, and the amount of the premium can affect the interest of the Saribumi Indah residential area RW-017 in choosing sharia insurance. The most dominant factor is the religious level factors with a precentage of 57.01%.